Capita – Translation and Interpreting
Capita Translation and Interpreting approached us to create a series of videos to cover a range of in-depth subjects that would otherwise have been difficult to explain purely in text. We filmed several staff in their Manchester offices to give a comprehensive overview of each topic including e-learning translation, software localisation and secure machine translation.
Across two separate filming days, we interviewed staff members within an open space that allowed us to setup a three-point lighting setup against a white background. Once setup, we could film as many staff members as possible, allowing them to talk freely about their specialist subjects within Capita, making only minor tweaks to lighting for skin tones. We framed each member of staff with enough surrounding space to add graphics and text alongside each interview.
The subjects were each given a guide script on an autocue for them to read from. Although we’d usually avoid this technique as it can result in an unnatural delivery, this was essential as we were dealing with many important statistics and figures, allowing us to get the correct information across without having to do several takes.
We used two HD cameras (PXW-FS7) to film a mid shot and close up of the subjects. This would then allow us to cut between takes with no visible hiccups. Of course, our cameras can film in 4K so we could have used a single camera and cropped in to produce two different angles but this can look like an awkward jump cut, unless you’re editing from one extreme shot size to another. With that in mind, we’d always recommend shooting with two cameras for a better result, particularly when filming talking heads.
Capita Interview Setups
Animating Key Topics
Capita provided us with their brand colours and some sample graphics that they’ve used previously to give us a starting point for creating animation to highlight key parts of the interviews.
A sample of the graphics and interviews created for Capita
After sending across an initial edit of each interview we were provided with timings to highlight key topics and phrases. We focused on using text to highlight any important quotes or useful facts whilst using 2D animations to bring other sections of the interview to life. Keeping the colours minimalist and incorporating the brand guidelines ensured that everything was consistent to Capita’s branding and other marketing.
A sample of the graphics and interviews created for Capita
The final videos help to explain a range of topics directly from Capita staff and have featured on the Capita homepage as well as on their Facebook page and on the Capita Translation YouTube channel.