To coincide with Business Continuity Awareness Week we created an animated promo to explain what business continuity is, why it’s important, and what can happen without a proper plan in place.
After gathering as much information as we could from The BCI on what they wanted to achieve, as well as publications and notes from their website, we drafted a rough script that would act as the voice over for the animation. After iterating with the client we settled on a script that included several examples of unforeseen issues a business might face (from the Horizon Scan Report), the importance of a robust plan to deal with these, and who they apply to (spoiler… every organisation).
We developed some rough sketched storyboards for each key section using Photoshop & Boords to show the flow of the video. This allowed us to gain feedback on the visual style of the video, which we refined further to bring more colour into each section.