Visitor Experience

From concept to delivery: promoting the British Music Experience

The British Music Experience, or BME, was an interactive exhibition within The O2 in North Greenwich. They wanted to highlight their RFID-enabled SmartTickets™ which allowed visitors to gather information about the exhibits as they walked around, and then access this later online. They also wanted to show the range of their artifacts, and stress that it was a museum for everyone – exhibits covered everything from trad jazz and skiffle through punk and psychedelia; it wasn’t just pop.