Our Favourite Videos from 2018

From HomePod and hedgehogs to grime and games… the list below is a small selection of videos that have inspired us throughout the year.

Nothing Beats a Londoner – Nike

This epic ad from Wieden+Kennedy focuses on young people’s views around training and living in the city. Filmed on gritty 16mm film and featuring a list of celebrity cameos from the likes of Mo Farah, Gareth Southgate and Skepta, it’s well executed and covers a range of sports in a humorous and engaging way.

A Smashing Arcade Game – Bouncy Smash

An energetic promo that gives a flavour of the newly developed in-house game by IV Studio. Featuring the main character Arlo smashing his way through a range of environments, it clearly shows the energy and the style of the Bouncy Smash game.

20 Years: Michele Aboro – Lululemon

Created by Giant Ant, this stylised ad highlights 1 of 5 stories from lululemon‘s global community. The limited colour palette and the slick transitions help to celebrate lululemon’s 20th anniversary.

HomePod – Apple

Amassing 5 million views in the first few days after it surfaced online, the Apple promo for the HomePod speaker is a great ad that features a physically extending set and smooth dance moves from FKA twigs. Directed by Spike Jonze and with music by Anderson .Paak, it’s an original take on a product promo that will get your feet moving. There’s also a great Making Of video featuring Spike Jonze onset.

Call Me Out App – Chevy

Another mention of Giant Ant here for their promo for the Call Me Out app. It’s super slick and includes animation from Henrique Barone and Conor Whelan among others.

Only Slightly Exaggerated – Travel Oregon

Written and produced by Wieden + Kennedy, this promo aims to highlight the magic of travelling to Oregon rather than focusing on a standard travel ad. Backed up by animation from Psyop & Sun Creature Studio and a score from Oregon Symphony, this over the top promo is stylish, heart warming and reminiscent of Studio Ghibli films.

First Christmas – Erste Group

And finally… a Christmas ad produced by Passion Animation Studios and directed by Kyra & Constantin. First Christmas is an animated love story with a handmade fuzzy feel and a heart warming message.

Looking for more inspiration…?

As always, we count on sites like Good Moves, Motionographer, Vimeo and more to get inspired about what’s possible with video and storytelling.

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