Sire Technology “Tailored Cloud”

Technology-related animated explainer video

We created this explainer video for cloud-hosting specialists SIRE Technology, using their existing branding as a starting point. After writing the first draft of the script, we came up with three very different treatments: one live-action with animated graphics tracked into the footage, and two different motion graphics versions.

After the animation stage (completed in After Effects with various plugins including Plexus, Element3D and Optical Flares), we added a voiceover from Tara at Matinee and offered three audio options: one with an electronic soundtrack, one with an orchestral backing and one with indie/acoustic guitar music, plus sound effects.